Archive for April, 2007

Danny Sullivans New Conference Series:
Monday, April 30th, 2007

Danny Sullivan used to program the Search Engine Strategies conferences, but he’s been less involved recently–his only shows in this year’s lineup were the New York and the upcoming San Jose events. Maybe that’s because he’s busy this year with his new conference series: the Search Marketing Expo.
The Search Marketing Expo [...]

Top 7 Reasons Why I Blog:
Friday, April 27th, 2007

There have been a lot of “Why I Blog” posts in the blogosphere lately. Many people have personal reasons why they do or don’t blog regularly. Those reasons might keep you going, but there are also some compelling business reasons why you should maintain a current blog. Here are my top seven [...]

SEW Live! Columbus: Whos Who:
Thursday, April 26th, 2007

The SEW Live Columbus conference is coming up on May 9th. This is a half-day event that offers you the opportunity to meet SEW editorial staff, SES speakers and members of the SEW community. There is also a morning workshop which is limited to 30 people and cost $695.
The venue is the [...]

The Fate of Performics: Round II:
Wednesday, April 25th, 2007

When Google recently bought DoubleClick, it also bought Performics–Doubleclick’s SEO and affiliate marketing subsidiary. There’s been plenty of speculation about what Google will do with Performics–from selling it off to running it as the purest white-hat SEO company ever.
In its FAQ on the DoubleClick deal, Google originally said that it had no plans [...]

ClickTracks: Statistics, Analytics & Click Fraud:
Tuesday, April 24th, 2007

Bryan Azorsky from Search Engine Radio interviews Michael Stebbins the VP of Marketing of ClickTracks and they discuss Statistics, Analytics and Click Fraud.
I posted a number of Web Analytics Training Videos done by John Marshall from ClickTracks on my blog last week. So when I found these interviews Bryan did with Michael I thought [...]

ClickTracks Agency Program:
Monday, April 23rd, 2007

SEO company has been looking into Web Analytics for its own site and also to offer to its clients. ClickTracks Pro is a very attractive product and I have been considering the Agencies Program that provides companies with a license for 20 web sites for $3495 with a yearly support contact of $699.
While [...]

You Can Now Hire Google to Do Your SEO:
Friday, April 20th, 2007

Google announced on the 14th of April that it has acquired ad software giant DoubleClick for $3.1 billion cash. Google claims that this merger will benefit both advertisers and users. The search community, however, isn’t so sure.
One interesting development is that DoubleClick owns a subsidiary SEO/SEM firm, Performics. Performics does affilliate, [...]

Google Wants You to Report Paid Links:
Thursday, April 19th, 2007

Matt Cutts created a firestorm recently by announcing in his blog that there’s now a way people can report websites that seem to be using paid links.
You can do this using either an authenticated or an unauthenticated form through Google’s webmaster console. You need to log in to access the authenticated form, [...]

Search Engine Strategies NY 2007 April 13:
Monday, April 16th, 2007

SES New York April 13 Agenda
Coverage for Friday’s sessions:
Linking Strategies
Bruce Clay Blog: Linking Strategies
SE Roundtable: Linking Strategies
Women of SEO Luncheon
WebProNews: SEO Women Lunch
Usability & SEO: Two Wins for the Price of One
SE Roundtable: Usability & SEO: Two Wins for the Price of One
Link Baiting & Viral Search Success
Bruce Clay Blog: Link Baiting & Viral Success
SE [...]

John Marshall Video Training & Interviews:
Sunday, April 15th, 2007

John Marshall is the CEO of ClickTracks a Web analytics software that is almost a house hold name among highend marketers.
I have been looking at the Pro version of the software for this site. They have lots of good information over at their site. John has done a series of 10 [...]