AOL Mobile Ads
:Open to Third Parties
AOL Mobile Ads
AOL has been extremely busy lately as they are building on their renewed focus on a business model built around pure online advertising and social media.
First up, AOL is shedding Tacoda and folding it into Ad.com which is a brand new part of AOL’s ad division. The division recently began integrating Tacoda’s behavioral targeting across its current network.
The AOL ad network (a.k.a – Platform-A) is also opening up its mobile ads to third parties. Third Screen Media, Platform-A’s mobile ad provider, will give mobile publishers the opportunity to access multiple ad networks for monetizing their advertising campaigns by letting them fill more of their available inventory and create additional revenue streams.
Recently, TechCrunch is reporting that AOL has bought FriendFeed’s competitor, SocialThing, which is still in private beta.
This seems like another move by AOL to play in the social media market. Earlier this year, AOL has bought social network Bebo for $850 million.
