Google Print Ad Program
:Closes
Google Print Ad Program
Google Inc. is giving up on selling print ads for the ailing newspaper industry, ending a 2-year-old attempt to extend its dominance of Internet marketing into another medium.
The retrenchment announced Tuesday is part of a cost-cutting campaign aimed at boosting Google’s profits as the deepening recession eats away at Google’s bread-and-butter business of selling ads on its own Web site and thousands of other Internet destinations. (…)
Under the program, potential advertisers were allowed to bid online to fill unsold space in the participating newspapers, leaving it up to publishers whether to accept the offers.
But [Google] concluded that its online expertise wasn’t paying off in print. More info in Associated press.
