Google Reinclusion Request
:Google Reinclusion Request
While the main criteria for a successful reinclution request to Google has not changed, the location to submit a request has changed a number of times in the last 2 or 3 years.
Matt Cutts noted in a January 2007 blog post Undetectable spam that the main criteria for a successful reinclusion request to Google is still “remove the spam and find a way to assure us it won’t happen again.”
Back in September of 2005 Matt posted on his blog a post on how to Filing a reinclusion request and listed in that post that the best locatoin to make a reinclusion was on the Web Search Help Center page. While the September post still applies and is a good read the location of where to submit the request doesn’t apply.
In August of the 2006 Matt did a video that was a short update to his September 2005 post mentioning that Google Webmasters Tools was now the place to submit your reinclusion request. (Matt noted in this video that the reinclusion link was in the lower left. It is now on the right side in the middle of the page.)
I just transcribed this video and posted it on my blog under the title Matt Cutts Video Reinclusion Requests.
To do a reinclusion request, login at Google Webmasters Tools. On the right side of the screen there is a Tools link. Click on the plus button by the Tools link and it expands so you can select the submit a reinclusion request link.
Click that link and you will be taken to the reinclusion submission form. On that page you will be required to click a checkbox that states by submitting this form you acknowledge the following three points.
- I believe this site has violated Google’s quality guidelines in the past.
- This site no longer violates Google’s quality guidelines.
- I have read and agree to abide by Google’s quality guidelines.
Below that check box you will find the following instructions.
Tell us more about what happened: what actions might have led to any penalties, and what corrective actions have been taken. If you used a search engine optimization (SEO) company, please note that. Describing the SEO firm and their actions is a helpful indication of good faith that may assist in evaluation of reinclusion requests. If you recently acquired this domain and think it may have violated the guidelines before you owned it, let us know that below. In general, sites that directly profit from traffic (e.g. search engine optimizers, affiliate programs, etc.) may need to provide more evidence of good faith before a site will be reincluded.
And below the instructions is the field where you provide the above requested information.
The following is a list of 6 points I have prepared that you should have in mind while you are reviewing your site, fixing any issues you find, and writing your reinclusion request.
1. If you have done some thing spammy admit it. Even if had another company or consultant do it and you knew it was spammy confess that you knew about it. Honesty is the best policy.
2. Hire a quality white hat SEO firm and have them look over your site and come up with a list of practices that they consider spammy. You should only name this firm on your reinclusion request if they are a strict white hat SEO firm that doesn’t advocate, sell, or publish SEO techniques on their website that don’t follow the Google guidelines. This would include practices like buying directory submissions and trading them with relevant sites for a link to your site; The selling of text link ads for Pagerank vote and link juice; The selling of blog submissions to get you inbound links for ranking weight; The automated building of landing pages where the content is not original etc.
3. Provide a time line of when the spam was added to your website and when you noticed that you had a penalty and when you removed the spam from your site. The more information you give the better.
4. Note each and every spammy practice that is found on your site and the corrective measures you have taken.
5. Make sure you correct all spammy techniques use and have a quality white hat SEO firm go over your site before you submit you reinclusion request.
6. You need to make a commitment to follow the Google guidelines and to not do anything spammy on your site any more. If you are generating revenue from the traffic Google is sending to your site you may need to provide more evidence that you have cleaned up your act. In some cases you may want to consider firing the person or SEO firm that was responsible for implementing the practices that were contrary to the Google guidelines and providing proof that this has been done. Including a link to the dismissal letter would not be out of order in some cases.
If you are looking for a white hat SEO company to provide you with help in going over your site and writing your reinclusion, SEO Company has a Search Engine Penalty Consulting package that will help get you back into Google index.
