Mobile Advertisement
:By Google
Mobile Advertisement
Google Mobile Ads team has recently announced that Google mobile image ads are now available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, and the UK, as well as the US. With this mobile ad type, publishers now have a new way to monetize mobile content while still providing the same benefits as our standard text ads.
Mobile image ads will enable publishers to take advantage of the large and growing group of Google mobile advertisers. Ads will be matched to the site content and the size of a viewer’s screen, and are paid on a cost-per-click basis. You can view example ads and sizes in the AdWords Help Center.
For publishers, mobile image ads provide added flexibility and profitability. Publishers can choose whether they want to show text ads, image ads, or a mix of both and Google will then dynamically return the ad that we expect will perform best at the time a user is looking at their site.
If you’re a current AdSense for mobile content publisher, you’ll need to update your AdSense code in order to enable image ads for your site. Steps on how to do this can be found in the Adsense Help Center. Google recommends selecting “Text and image ads” as your ad type, in order to take advantage of all available ads for your content.
For more information on AdSense for mobile content, check out our microsite or our September post on the AdSense for mobile content product launch. You can also take a look at our posting on the Google Mobile Blog for news on this launch and for information on other mobile and mobile-advertising related topics.
