Organic Listing
:from SES NewYork
Organic Listing
Loren Baker of SEJ writes live from SES New York on Organic Listing Forums moderated by Mike Grehan along with Greg Boser, Dave Naylor and Jill Whalen on the panel. Some important questions were raised and the answers has been summarized below:
How Relevant is Google PageRank?
- PageRank is not as important as it used to be in past. I
- PageRank is important in terms of a site’s crawling frequency and amount of total pages which can be indexed by the SE.
- Using NoFollow tools to control PageRank is a good thing to do
- PageRank determines how many pages you can hold in the index.
- Toolbar PageRank data is a tiny representation of what real Google PageRank is.
Does Google Monitor User Data :
- When you mouse over on the links, search engines use javascript to track click through of those links
- Google has started to use more of that, but mostly in the blended areas.
- Google often use Feedburner as a quality indicator and most blog posts are enjoying high rankings for about two weeks before slowly dropping in the index due to freshness and hot topics.
- Google doesn’t use only user data for ranking sites in its index.
- User data is probably part of the algorithm, but there are also 100’s or 1,000’s of such variables.
How Relevant are Blogs to Google Listings
- Blogging can obtain high rankings for a website, but slowly fades away even with SEO’d posts and titles.
- Blogs posts have a slow lifespan, but a blogger is inherently constantly producing new news.
- Front page of Digg or Yahoo Buzz can bring more users and more difference makers than only humans (in terms of links, site usage, advertising revenue)
- Blogs naturally use keywords in the post, that’s where you’re going to get your site natural long tail traffic.
- Always try to be creative, be original and be different in your blog.
What’s the Difference Between a Forum and a Blog
- RSS. Eventhough forums also use RSS, blogs depend on RSS more for distribution and aggregation.
- The more authoritative your site is, the more onpage factors are used. A single page from Forbes.com or a major blog will enjoy more authoritative links because of its blog distribution.
- Top bloggers can write one post and enjoy ranking before anyone links to them, because of RSS distribution it has.
Paid Linking and Google Tips
- Negotiate Links on Your Own. You don’t know to talk about it everywhere.
- Use sites like AdBrite (and other places like – textlinkads.com) to identify bloggers not selling ads and strike up private deals.
- Negotiate with broker to buy links on select sites which are not listed in networks.
- Don’t only get links from all sites PageRank 3 or 5 and above, try to mix it up.
- Mix white hat and paid links, then slowly phase out paid links.
- Cross reference on Archive.org and see how the sites which have been paying for links on sites for a long time, then see how those advertisers are ranking.
- It has been seen that the guy with the biggest wallet always ranks higher.
