PayPerPost.com Users Penalized
TechCrunch reports that, since last two weeks Google has started to penalize PayPerPost bloggers in the most shocking way possible – by resetting their PageRank to zero and also removing them from the Google Search Index!
Well, this isn’t a surprise for me! Remember sometime in January, Google’s head of Webspam Team, Matt Cutts made Google’s views on paid reviews very clear by stating:
It should be clear from Googleâ€™s stance on paid text links, but if you are blogging and being paid by services like Pay Per Post, ReviewMe, or SponsoredReviews, links in those paid-for posts should be made in a way that doesnâ€™t affect search engines. The rel=”nofollowâ€ attribute is one way, but there are numerous other ways to do paid links that wonâ€™t affect search engines, e.g. doing an internal redirect through a url that is forbidden from crawling by robots.txt.
According to the updated Google Guidelines, buying or selling links that pass PageRank violates Google’s webmaster guidelines and can negatively impact a site’s ranking in search results. So this is clearly what has been happening with PayPerPost Bloggers.
However, not all paid links are ‘bad’! If the links are for giving the new site traffic rather than manipulation of PageRank And Search Result, It can be easily done so by:
- Adding a rel=”nofollow” attribute to the tag
- Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file
PayPerpost, now called IZEA, is in the process of launching what they call RealRank
(an alternate way to rank the blogs on their network).
Bloggers are expressing their anger on the PPP’s forum thread. Despite the sudden drop in PageRank, it has been reported that the blogs which are a victim of this change have not suffered a loss in traffic, according to Tony Hung, “My take on things is that Google wants to make an example out of Izea,” he wrote.
However I feel that even if the traffic may not have been affected today, the effects of the dramatic lowering of PageRank may be evident in the months to follow. Being the most popular search engine, Google drives traffic to websites, and the higher their position is in search results, the better their chance a to receive traffic.