Search Engine Strategies Chicago
:2007 Day 1
Search Engine Strategies Chicago
As you may have already noticed, I have put up a post on SES Chicago 2007, which is just around the corner. It will be a 5 day conference started from 3rd of December 2007. I’ll be putting up the agendas along with additional infos on each speakers as we move on towards the conference starting date.
SES Chicago 07 Day 1 – Monday, December 3, 2007 (9:00 am – 10:00am Session)
Search Around the World – Part One: Asia/Pacific & Australia
Speakers
Motoko Hunt: She is the founder of Japanese Search Marketing Company AJPR LLC. She has been working with different companies all over the world helping to to enter the Japanese Internet Market. She is also actively participating by giving SEO & SEM seminers to the webmasters to become successful in the Japanese Internet empire. Other than blogging at her company’s blog, Motoko also blogs in Multilingual Search Blog occasionally.
T.R. Harrington: He is currently in charge of overall strategic direction along with product development of Darwin Marketing. He was first to develop a fully integrated online marketing platform from USWeb in early 1998. He also blogs on the recent SEO & search topics revolving the Chinese search market.
Erica Schmidt: She is the Global Search Director of Isobar, which is a global search agency helping webmasters with Search Engine Marketing. Erica is responsible for assisting Isobar agencies in launching iProspect branded search engine marketing practices. Schmidt has authored articles for numerous publications and has spoken at client conferences around the country as well as industry events, including Search Engine Strategies.
Mobile Search Battle Royal
Speakers
John du Pre Gauntt: He is a Senior Wireless Industry Analyst of eMarketer, a very reputed Internet market research & statistics provider. John covers mobile advertising and marketing. His speaking credits include presentations at iMedia Breakthrough conference and the NATPE Mobile event.
Jeff Torgerson: He is the Manager (Product Management) of Idearc Media Corp. Jeff Torgerson is involved with the Idearc’s mobile strategy and products. Before Idearc bought over InfoSpace, Jeff was a senior product manager for mobile local search at InfoSpace. He used to manage the mobile local search applications in BlackBerry, J2ME, Windows Mobile & Web 2.0. He is also very well known for the launch of his first ad-supported iPhone Web 2.0 application, which has been widely received by the industry.
Will Consult for Food!
Speakers
Larry Bailin: He is the founder of the award winning Internet marketing company Single Throw and author of the book, Mommy, Where Do Customers Come From? With His leadership, Single Throw is currently in its 6th year of operation and continues to achieve humongous success by leading the Internet marketing industry. Larry often blogs on his Internet Marketing Book Blog.
SES Chicago 07 Day 1 – Monday, December 3, 2007 (10:15 am – 11:15 am Session)
The Human Equation: Giving Back Internet Style
Speakers
Darian Rodriguez Heyman: He is currently serving as the Executive Director of Craiglist Foundation. Craiglist is an organization which is working hard to educate and connect the non profit leaders and social entrepreneurs by empowering them with the tools that they need. Before Joining Craigslist, He was the co-founder of Beyond Interactive, which was known as one of the fastest growing interactive advertising agency in the dot com days, which is now a part of Gray Global Group.
Ben Rattray: He is the 27 year-old Stanford grad who started Change.org. It has been launched early this year and the site connects socially
minded individuals with opportunities to enact change in any area of the world. He is a frequent speaker about how organizations and activists can use the social web to advance social change.
Nan Dawkins: She is the Founder of RedBoots Consulting, an interactive marketing agency specializing in search engine and word of mouth marketing including Blogs and RSS, digital PR, and online media & advertising. She has been an online communications strategist with over twenty years of experience in marketing and public relations. She is a frequent public speaker on topics of interest to her wide range of clients (from advocacy organizations to national retailers), and is a regular panelist at the Search Engine Strategies conferences.
Katie Winterbottom: She is the Director of Outreach and Development of Grassroots.org. Grassroots.org is a nonprofit organization whose mission is to spread valuable social information throughout the world, and to provide free services to other nonprofit organizations to help them save money and further their own missions. Katie recieved her BA from Dartmouth College in 2004. She enjoyed the honor of serving as a post-graduate fellow in Accra, Ghana in 2005.
Meet the Web Analytics Players
Speakers
Christopher Knoch: He has over seven years of search engine marketing experience. This work has included organic search engine optimization and paid search marketing, as well as a great deal of experience in third-party bid management and tracking tools. He is currently the Principal Consultant for the Omniture Best Practices Group. His current position at Omniture has him focused on the best practices implementation of both SiteCatalyst and SearchCenter for optimum tracking & management of all search engine marketing efforts.
Thomas Grant: He is currently the senior solutions director for internet marketing at Unica Corporation. He is responsible for making sure that all their customers are satisfied with Unica’s Web analytics and internet marketing solutions. He has been employed in the Web Analytics space for over 7 years, and has worked with some of the largest internet marketing organizations.
Kristen Nomura: She is currently the senior account manager, Google Analytics at Google. She helps clients implement and gain useful insights from Google Analytics and other statistical tools including Website Optimizer. Her key skills include web analytics implementation and consulting; establishing marketing metrics and measurement processes; website strategy; information architecture; usability and multivariate testing; search engine marketing (paid and organic).
Redefining the Customer
Speakers
Bryan Eisenberg: He is the co-founder of Future Now, Inc, a website optimization & marketing company. Future Now Inc. is among one of the very few companies which is a Google Authorized consultant for website optimization. Bryan has been helping different companies to incorporate expert persuasion techniques and showing them the importance of understanding of customer behavior. Bryan is a co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today, and BusinessWeek best sellers: “Waiting For Your Cat to Bark?” and “Call to Action“. He is also the publisher of Future Now’s award-winning newsletter GrokDotCom, is the author of ClickZ’s column “ROI Marketing”
SES Chicago 07 Day 1 – Monday, December 3, 2007 (11:30 am – 12:30 pm Session)
Orion Panel: Search, Privacy and Community in the Digital Age
Speakers
Alan Chapell: He is the President of Chapell & Associates, a strategic consulting firm that provides business and legal advice to interactive marketing companies.
Chapell is widely recognized as a thought leader on issues of privacy, consumer perception and interactive media and marketing. He is a regular contributor to the iMedia Connection, the DMNews and the International Association of Privacy Professionals Privacy Officer Advisor. Allen occasionally blogs in the Chapell Blog.
Jack Myers: He is the Founder and CEO of Myers Publishing, LLC.
He is also the editor and publisher of Jack Myers Media Business Report and MediaVillage.com. He was identified as one of the “1,000 Most Creative Individuals in the U.S.” by Who’s Really Who.
Pauline Ores: She is the in the SES Advisory Board and She is also the Senior Marketing Manager, Community and Collaboration Strategy, Global Small & Midmarket Business of IBM Corporation.
SES Chicago 07 Day 1 – Monday, December 3, 2007 (1:30 pm – 2:30 pm Session)
Search Around the World – Part Two: Europe and Latin America
Speakers
Nacho Hernandez: He is the CEO and Founder of iHispanic Marketing Group LLC. Nacho is an entrepreneur, consultant, and public speaker who has co-founded online businesses and helped companies develop and execute Internet strategies. He founded MexGrocer.com in 2000 and is now one of the very few profitable businesses in the online grocery segment. He has made strategic alliances with the major shopping portals, such as Amazon, Univision.com, Terra-Lycos, HispanicOnline.com and many others.
Julian Lynch: He is currently the Account Director of Interactive Return, which is a Search Marketing Agency based in Ireland. Julian regularly delivers search marketing and online training courses to corporate clients as well as participating in digital marketing conferences.
