Search Engine Strategies NY 2007 April 11
:Search Engine Strategies NY 2007 April 11
NY SES Conference Agenda on Wednesday April 11
Some highlights of Wednesday’s conference include:
Keynote Conversation with Steve Berkowitz (Microsoft):
Bruce Clay Blog: Keynote Conversation with Steve Berkowitz
SE Roundtable: Keynote Conversation with Steve Berkowitz
ZDNet: Microsoft Steve Berkowitz Upstaged by Ms. Dewey
A Media Circus: Keynote Conversation with Steve Berkowitz
ZDNet: Berkowitz: More Integration Coming Across for Microsoft’s Online Properties
New Media Age: Microsoft Boss Admits to Marketing Mis-Step
DMNews: Lagging in Search, Microsoft Still Looking to Be No 1: Berkowitz
Pandia: Microsoft’s Steve Berkowitz on Search and Advertising
Link Building Basics
SE Roundtable: Link Building Basics
Web Analytics and Measuring Success:
Bruce Clay Blog: Web Analytics and Measuring Success
SE Roundtable: Web Analytics & Managing Success
DMNews: Marketers Still Searching for a Search Measurement System
Pandia: How to Measure Success in Search Engine Marketing
Duplicate Content & Multiple Site Issues
SE Roundtable: Duplicate Content & Multiple Site Issues
Writing for Search Engines
SE Roundtable: Writing for Search Engines
Fun With Dynamic Websites
SE Roundtable: Fun With Dynamic Websites
Sitemaps & URL Submissions:
SE Roundtable: Sitemaps & URL Submission
Ask.com: Sitemaps Autodiscovery
A Media Circus: Sitemaps and URL Submissions
DMNews: Sitemaps Pivotal to Improving Index Freshness
Getting Traffic From Contextual Ads
SE Roundtable: Getting Traffic From Contextual Ads
Domaining & Address Bar-Driven Traffic:
SE Roundtable: Domaining & Address Bar-Driven Traffic
WebProNews: Changing Domain Name
SEO Through Blogs and Feeds
SE Roundtable: SEO Through Blogs and Feeds
Converting Visitors into Buyers:
SE Roundtable: Converting Visitors Into Buyers
DMNews: Define Goals, Demographics, and Keywords for Conversion
Meet the Search Ad Networks:
Bruce Clay Blog: Meet the Search Ad Networks
SE Roundtable: Meet the Search Ad Networks
Creating Compelling Ads:
WebProNews: The Ad Conversion Zone
Landing Page Testing & Tuning
SE Roundtable: Landing Page Testing & Tuning
Successful Site Architecture
SE Roundtable: Successful Site Architecture
Putting Search into the Marketing Mix:
Bruce Clay Blog: Putting Search into the Marketing Mix
SE Roundtable: Putting Search Into the Marketing Mix
DMNews: Online, Offline Integration Still Lagging
Search & Branding
SE Roundtable: Search & Branding
Robots.txt Summit:
Bruce Clay Blog: Robots.txt Summit
SE Roundtable: Robots.txt Summit
Search Engine Land: Up Close & Personal With Robots.txt
Contextual Ads & Adsense Clinic:
SE Roundtable: Earning Money From Contextual Ads
Pandia: Website Owner? Earn Money Using Contextual Ads
