Title Optimization


Balancing Understandable Titles & Targeting Your Keywords

Title Optimization

wordpress plugin graphicsThe Title Optimization plugin enables you put the keyword(s) you are targeting with a blog post in the title tag and the h1 tag and at the same time give your title a clear description by adding a subtitle beside it.

Why is the Title Optimization plugin important?

When choosing a title for a blog post you have to maintain a balance between the keyword(s) you want to target with the post and a title that the readers will understand. With the Title Optimization plugin you can now have the best of both worlds. By adding a subtitle beside the title you can target your keyword(s) and at the same time have a title (title and subtitle combined) that the readers will understand.

The Title Optimization plugin combines the two on your blog. For your title in the search engines results the subtitle is put at the first of the Meta description which is what most search engines are using for the search engine results descriptions. Then for the RSS feed the subtitle is put at the start of your content.

This covers the three areas (blog posts, SERP, RSS feeds) where readers are going to view your blog posts and enables you to have the best of both worlds.

The important of the title tag for ranking high in the search engine results is well known among highend SEO consultants. SEOMoz compiled Search Engine Ranking Factors from questions given to 37 of the top leaders in the SEO industry. Of the 25 factors ranked Keyword Use in Title Tag was rated the highest at 4.9 on a scale of 5.

It is my opinion that you shouldn’t brand your site in the title tag. By this I mean that you shouldn’t be putting your site name at the end of the title. If you want to band your site put your company name at the start of the Meta description tag. Most search engines use the Meta description as the search engine results description.

Putting your site name at the end of the title tag as in the first example below dilutes the strength given by search engines for ranking for the keywords "Title Optimization". The second example is a lot better way to form your titles.

Example 1: <title>Title Optimization | SEO Company</title> is not good.

Example 2: <title>Title Optimization</title> is way better.

Also when other sites place your RSS feed on their site the anchor text of your inbound links would be "Title Optimization | SEO Company" in the first example and "Title Optimization" in the second example which is far better.

While the anchor text of your inbound links should not all be same it is well known in the SEO industry that having the targetted key phrase or word by its self in the anchor text will give a lot more ranking weight that having the anchor text diluted by additional words.

Can you go though an example post?

This post you are reading has the following title.

Title Optimization: Balancing Understandable Titles & Targeting Your Keywords

On the blog homepage Title Optimization is the anchor text to the post page, and in the post page it is the title tag and the h1 tag. Also on the blog homepage the subtitle Balancing Understandable Titles & Targeting Your Keywords is right beside the title giving a fuller explanation of what the post is about. In the post page this subtitle is put in the h2 tag and again right beside the h1 title tag.

How did you setup this plugin on your blog?

Here is the code I am using in the /wp-content/themes/seoblog/index.php file to form the title/subtitles for each blog post on the blog home page.

<?php if (have_posts()) : ?>
<?php while (have_posts()) : the_post(); ?>
<div class="post" id="post-< ?php the_ID(); ?>">
<span style="font-size:18px;"><a href="< ?php the_permalink() ?>" rel="bookmark" title="Permanent Link to <?php the_title(); ?>"><?php the_title(); ?></a><span style="font-size:18px;color:blue;"><?php if(function_exists('theSubtitle')){ theSubtitle(); } ?></span>

Here is the code I am using in the /wp-content/themes/seoblog/single.php file to form the title/subtitles on the blog post page.

<?php if (have_posts()) : while (have_posts()) : the_post(); ?>
<h1 style="font-size:18px;display:inline;"><a href="<?php echo get_permalink() ?>" rel="bookmark" title="Permanent Link: <?php the_title(); ?>"><?php the_title(); ?></a></h1>
<h2 style="font-size:18px;color:blue;display:inline"><?php if(function_exists('theSubtitle')){ theSubtitle(); } ?></h2>

The Title Optimization plugin also provides fields for your Meta description and Meta Keywords information. Most WordPress plugins that create Meta fields place them below the post field. The Title Optimization plugin creates them right below the title field and right above the post field so that your bloggers will be more inclined to fill these fields out.


This Title Optimization plugin has been tested with WordPress 2.0, 2.1, and 2.2. The coders are adding a few more features to the Title Optimization plugin before we release it into the wild. I expect to release the Title Optimization plugin by July 21st.

Title Optimization

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